As I said in my last column, like it or not we are all salesmen. Our lives are made up of a series of “sales presentations”, otherwise known as presenting ourself in the best light possible. Whether we’re out for a job interview, trying for a raise, or just convincing our employees that a job… Continue reading A Salesperson of Your Life – Pt. 2
As a Publishing entrepreneur and by doing publicity for my clients, I’ve spent years studying the art of selling. The techniques that follow aren’t difficult to learn, but they require discipline and practice. Your most important skill as a business owner is your salesmanship. Having the best product or service means nothing if you can’t… Continue reading Guaranteed To Increase Sales!
I bet that got your attention! It’s something that every business owner knows, but it seems to get lost in the shuffle of our day-to-day doing business. I’m not going to give you a lot of rhetoric on the subject. Instead I’m going to simply give you a list of 10 points on each that… Continue reading Reduce Costs –Anchor More Sales